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The Story of a Real Estate Company Automating AI Posts
Category: SparxCS Case Studies, Implementation Case Studies, AI x SNS Utilization
Target Audience: Real estate companies and small to medium-sized businesses interested in SNS automation
Platform: SparxCS Blog (sparx.blog)

“Automation” sounds difficult.
But once the setup is complete, nothing changes about what you need to do. Register property information. That’s it.
This is the story of inspireXgrowth, implemented at DAI-ICHI Estate, from setup to operation.

Step 1: Set up a system to register property information on WordPress
The first thing we did was prepare WordPress.
We connected it via webhook to a system where AI automatically generates articles when property information is registered.
It’s not complicated. It’s just connecting a WordPress plugin and the inspireXgrowth API.
SparxCS handles this as part of the initial setup. The person in charge doesn’t need to touch it.

Step 2: Design the AI persona
Next, we decide “who will be posting.”
A sincere tone befitting a real estate company. Not too much jargon. A tone that empathizes with those in trouble.
This “posting personality” is set for the AI.
Once set, all subsequent posts will be generated in this tone. No deviations. No fatigue.

Step 3: Set posting angles
We create a list of “what to post about.”

Things you should know before a property goes to auction
What is a leaseback?
Pros and cons of voluntary sales
Three options when you’re struggling with your mortgage
Case studies of consultations on inheritance and co-ownership

From this list, the AI automatically selects a theme each day and generates posts. The themes are distributed to avoid repetition.

Step 4: Start full-scale operation automatically
Once the setup is complete, you don’t need to do anything else.
Multiple posts are made on X every day from different angles. If a property is updated, posts about that property are also automatically generated.
Engagement (replies and quote retweets to industry accounts) also happens automatically.
The person in charge only needs to do what they always did: register property information on WordPress.

What we learned through automation
The words from the person in charge after implementation were memorable.
“It felt strange that posts were going up every day, yet I was doing nothing.”
But after three months, that strangeness became the norm.
Social media transforms from something “neglected” to something “moving on its own.”

From initial setup to operation, it typically takes about three weeks.
Let’s start with a consultation about your current situation.
→ Free Consultation Here