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The Change That Occurred at a Real Estate Company That Did Not Use SNS at All

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Changes at a Real Estate Company That Had No Social Media Presence
Category: SparxCS Case Studies/Introduction Cases
Target Audience: Small to Medium-sized Real Estate Companies and Store Owners New to Social Media
Publication: SparxCS Blog (sparx.blog)

“Social media is for young people.”
That’s what the person in charge at DAI-ICHI Estate used to think until recently.
They specialize in auctions, voluntary sales, and leasebacks. Many of their clients are people in “difficult situations.” Therefore, they believed social media, with its lighthearted tone, was not a good fit.
However, they are now posting on X every day. The person in charge isn’t doing anything.

Losing Out by Having No Social Media Presence
In reality, not being on social media was an opportunity cost.
What is the first thing someone struggling with mortgage payments does?
They either search on Google or search on X.
“Voluntary sale Osaka,” “How to avoid foreclosure,” “Leaseback consultation.”
People actually search for these keywords. If there’s no information there, they won’t find you.
It’s difficult to consistently win against SEO competitors with just a website. Social media functions as a separate traffic source.

Reasons for Not Doing It
When asked, the reasons were simple.

They didn’t know what to write.
They didn’t have time for daily posts.
They didn’t have dedicated staff.

This is a challenge faced by almost all small and medium-sized businesses, not just in the real estate industry.
Everyone understands that “they should be on social media,” but they can’t see “how to continue.”

What Was Introduced
Introducing inspireXgrowth changed these three points:
1. Zero effort required to create posts.
Simply register property information in WordPress. AI generates articles and automatically creates posts for X. The person in charge’s role remains the same as before.
2. Automatic diversification of post types.
In addition to property information, AI continuously generates posts from multiple angles, such as explanations of leasebacks, Q&As on mortgage trouble, and case studies of inheritance issues.
3. Engagement also automated.
Replies and quote retweets to industry accounts are also automated. Followers increase, and the account’s presence grows.

Not being on social media means slowly losing out.
Even if you don’t get inquiries immediately, social media is a “building of trust.”
As daily posts accumulate, people think, “This account posts every day” when they search. That’s when they feel inclined to consult.
With no social media presence, this accumulation is non-existent.

Lowering the Barrier to Entry
When you think, “I should start social media,” the first hurdle is “Can I keep it up?”
inspireXgrowth is a system where AI completely takes over that hurdle.
The real estate company that introduced it was reportedly surprised by “how easy it was.”

Remaining without social media is actually becoming a risk.
If you’re interested, let’s just talk first.
→ Free Consultation Here