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How to Operate Social Media for Inquiries on Home Loan and Inheritance Troubles
Category: Real Estate x Social Media / AI x Social Media Utilization
Target Audience: Real estate companies dealing with home loan and inheritance issues
Publication: SparxCS Blog (sparx.blog)

“I never expected to get inquiries from social media.”
This was said by a representative of a real estate company that handles home loan troubles and inheritance issues.
Companies that deal with serious matters tend to underestimate social media. However, the reality is the opposite.
People who are in trouble are the ones who are searching on social media.

Why “People in Trouble” Use Social Media
People who are struggling with home loan repayments, people who are having disputes over inheritance.
When people with these kinds of worries search on Google, they often find large corporations or law firms. It’s difficult to feel inclined to “consult with them.”
When searching on X (formerly Twitter), you’ll find realistic posts from individuals and small businesses. This creates a sense of proximity, making it easier to think, “I want to ask this person.”
Social media is a medium for building trust.

Accounts That Receive Inquiries Have These in Common
Accounts that receive inquiries share common traits.

Daily posts (updates are consistent)
Professional information is communicated in simple language
Empathy is shown towards the feelings of those in trouble

A post titled “What to do if you can’t pay your home loan?” resonates with people who are currently considering this.
A post about “Real-life examples of disputes over property shares in inheritance” makes people in similar situations think, “This is just like our situation.”

AI Automatically Diversifies Content Angles
It’s difficult for humans to post with a different angle every day.
inspireXgrowth automatically selects from a list of set angles and generates posts.
For real estate companies, these angles could include:
– Options when you’re struggling with your home loan
– Clearly explaining the difference between voluntary sale and foreclosure
– How to deal with complex property share issues in inheritance
– The mechanism of sale-and-leaseback and who it’s suitable for
– Things you should know before foreclosure
These are rotated to generate daily posts.

Social Media as a “Consultation Desk”
Ultimately, the role of social media should be to build the perception that “this company can be consulted.”
When daily posts continue consistently, the company becomes established in the minds of followers as someone to “remember when in trouble.”
This leads to inquiries.

Flow of Implementation, Pricing, and Details
→ Free Consultation Here