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How to Build an SNS Strategy That Generates Inquiries for Mortgage and Inheritance Disputes
Category: Real Estate x SNS, AI x SNS Utilization
Target Audience: Real estate companies dealing with mortgage and inheritance issues
Publication: SparxCS Blog (sparx.blog)

“I never thought we’d get inquiries through SNS.”
This was said by a representative of a real estate company that handles mortgage troubles and inheritance issues.
Companies dealing with serious matters tend to underestimate SNS. But in reality, it’s the opposite.
People who are struggling are the ones searching on SNS.

Why “People in Trouble” Use SNS
Those who are struggling to make mortgage payments, those who are in dispute over inheritance.
When people with these concerns search on Google, they often find large corporate websites or law firms. This makes it difficult to feel motivated to “seek consultation.”
When searching on X, you find realistic posts from individuals and small businesses. This creates a sense of closeness, making it easier to think, “I want to ask this person.”
SNS is a medium for building trust.

What Accounts That Receive Inquiries Have in Common
Accounts that receive inquiries share common characteristics.

Daily posts (updates are continuous)
They share specialized information in simple terms.
They empathize with the feelings of those in trouble.

A post like “What to do if you can’t pay your mortgage?” resonates with someone currently thinking about it.
A post about “A real-life example of a dispute over property shares in inheritance” is read by someone in the same situation, who thinks, “This is just like us.”

AI Automatically Diversifies “Angles”
Posting with a different angle every day is difficult for humans.
inspireXgrowth automatically selects from a list of set angles to generate posts.
For real estate companies, these could include:
– Options when you’re stuck with your mortgage payments
– Clearly explaining the difference between a voluntary sale and a foreclosure auction
– How to deal with complicated property share situations in inheritance
– The mechanism of leaseback and who it’s suitable for
– Things you should know before it goes to foreclosure
These are rotated to generate daily posts.

SNS as a “Consultation Desk”
Ultimately, what SNS should do is build the perception that “you can consult with this company.”
As daily posts continue, the company becomes established in the minds of followers as someone to “remember when in trouble.”
This leads to inquiries.

For onboarding flow, pricing, and details, please click here.
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