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Leaseback is not well-known. That's why we communicate it every day.

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Re-leaseback is unknown. That’s why we post daily.
Category: Real Estate x SNS, AI x SNS Utilization Techniques
Target Audience: Real estate companies dealing with re-leaseback and voluntary sales
Publication: SparxCS Blog (sparx.blog)

There are still many people who don’t know about re-leaseback.
The mechanism of “being able to continue living in your home even after selling it” can be a lifeline for those struggling with their home loans. However, if you don’t know about it, you can’t choose it.
That’s why there’s meaning in continuing to post daily.

People in trouble can’t consult because they “don’t know.”
When repaying a home loan becomes difficult, many people continue to panic without knowing their options.

They don’t know about voluntary sales as an option.
They don’t know they can continue living through re-leaseback.
They don’t know there are places they can consult.

Posting daily on social media is to reduce this “not knowing.”
If people think, “There’s such a method,” consultations will arise from there.

X is searched for “when in trouble.”
In many cases, X is searched before Google.
“Re-leaseback Osaka,” “Home loan payments impossible, what to do,” “How to stop foreclosure.”
There are people who actually search for these keywords on X.
Accounts with accumulated daily posts are more likely to appear in search results.
X functions as a separate traffic source from website SEO.

There are endless angles for posts.
I often hear, “I don’t have topics to post daily.”
However, if you break down real estate expertise for social media, content is endless.

What is re-leaseback (basic explanation)
Difference between voluntary sale and foreclosure
Three options when home loan repayment becomes difficult
How to deal with complex property ownership due to inheritance
Actual consultation cases (with personal information removed)

AI will automatically generate and post this daily. The person in charge doesn’t have to do anything.

What DAI-ICHI Estate is actually doing
DAI-ICHI Estate, a real estate company in Osaka, is implementing this right now.
Simply registering property information in WordPress generates articles with AI, and inspireXgrowth automatically generates and posts to X.
Daily posts are accumulating from different angles: “voluntary sale,” “re-leaseback,” and “home loan consultation.”

Continuing to post on social media is like continuously putting up a sign saying, “There is a point of contact here” for those in trouble.
Even when you’re not posting, there are still people in trouble.
→ Free consultation here