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How Auctions and Voluntary Sales on X Led to LINE Consultations
Category: SparxCS Case Studies – Real Estate x AI
Target Audience: Real Estate Companies, Businesses Handling Problematic Real Estate Cases
Publication: SparxCS Blog (sparx.blog)

Auctions, voluntary sales, leasebacks.
Companies specializing in such “problematic real estate” never imagined they could attract clients through social media.
For DAI-ICHI Estate, a real estate company in Osaka, introducing inspireXgrowth changed more than just the “effort of daily posting.”

Situation Before Introduction
Individuals struggling with mortgage repayments, those facing foreclosure and in distress, and people with complex ownership stakes due to inheritance.
This company served as a consultation point for such individuals, but their social media presence was largely neglected.

Staff posted manually for a few hours a week.
Content was mainly property listings, making it monotonous.
Almost zero inquiries were received via social media.

The honest truth was, “We didn’t know what to post.”

Changes After Introduction
The first change after implementing inspireXgrowth was the diversity of posts.
Beyond property listings, the AI automatically generated:

Explanations of leaseback mechanisms
Differences between voluntary sales and auctions
Options when struggling with mortgage repayments
Case studies of inheritance and co-ownership disputes

Information that “people in trouble would search for” began to be posted daily.
When property information is registered in WordPress, the AI automatically generates articles. These are then seamlessly linked to inspireXgrowth, fully automating the posting process to X.
The staff’s only task is “updating property information,” just as before.

Social Media Became a “Consultation Window”
What was interesting was the type of people who responded.
Not only people looking to “buy property,” but also those currently struggling with their mortgages or dealing with inheritance disputes found them on X and began reaching out for LINE consultations.
This was a change that didn’t occur when posting manually.
By continuously posting daily with multiple angles, the impression that “this company understands my concerns” gradually built up.

What SparxCS Offers
The following were used in this implementation:

WordPress Integration (Property Information → AI Article Generation)
inspireXgrowth (Articles → Automatic X Post Generation and Posting)
AI Engagement (Automatic Replies to Industry Accounts)

Once the initial setup is complete, the AI continues to operate.
This system is applicable not only to real estate companies but to any industry where “building trust through continuous information dissemination” is possible.

If you are interested, please feel free to contact us.
We will start by understanding your current social media challenges.
→ Free Consultation Here