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Story of Connecting Auctions and Voluntary Sales to LINE Consultations via X
Category: SparxCS Case Studies / Real Estate x AI
Target Audience: Real Estate Companies, Businesses Handling Problematic Real Estate Cases
Platform: SparxCS Blog (sparx.blog)

Auctions, voluntary sales, leasebacks.
It was unexpected that a company specializing in such “problematic real estate” could attract customers through social media.
For DAI-CHI Estate, an Osaka-based real estate company, introducing inspireXgrowth changed more than just “the effort of posting daily.”

Situation Before Introduction
People struggling to repay their home loans, those in distress about facing foreclosure, individuals with complex co-ownership issues due to inheritance.
This company served as a consultation point for such individuals, but their social media presence was largely neglected.

Staff manually posted for a few hours a week.
Content was primarily property listings and monotonous.
Almost zero inquiries were generated via social media.

The honest truth was, “We didn’t know what to post.”

Changes After Introduction
The first change after implementing inspireXgrowth was the diversity of posts.
Beyond property listings, the AI automatically generated:

Explanations of the leaseback mechanism.
Differences between voluntary sales and auctions.
Options when struggling with home loan repayments.
Case studies of inheritance and co-ownership disputes.

This led to daily posts on “information that people in distress would search for.”
When property information is registered in WordPress, the AI automatically generates an article. This is then linked directly to inspireXgrowth, fully automating the process all the way to X posts.
The staff’s only task is to “update property information,” which is the same as before.

Social Media Became a “Consultation Desk”
What was interesting was the type of people who responded.
Not only potential property buyers, but also those currently struggling with home loans or embroiled in inheritance disputes began finding them on X and reaching out for LINE consultations.
This was a change that did not occur when posting manually.
By consistently publishing content from multiple angles every day, an impression was built that “this company understands my problems.”

What SparxCS Provides
The introduction involved:

WordPress Integration (Property Information → AI Article Generation)
inspireXgrowth (Article → Automated X Post Generation and Posting)
AI Engagement (Automated Replies to Industry Accounts)

Once the initial setup is complete, the AI continues to operate.
This is a system that can be used not only by real estate companies but by any industry where “building trust through continuous information dissemination is possible.”

If you are interested, please feel free to contact us.
We will start by listening to your current social media challenges.
→ Free Consultation Here