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“I want to do SNS, but I can’t keep it up every day” or “It stopped when the person in charge quit” – these are common concerns for SNS management in small and medium-sized businesses. SPARX has fundamentally solved this problem with AI. Currently, multiple X (formerly Twitter) accounts are continuing to post automatically every day. Here’s how it works.

The Big Picture of SNS Automation
AI-driven SNS automation operates in three main steps.
1. Persona Setting (Once at the beginning)
This sets the “character” of the account. Who are you targeting, what tone will you use, and what will you communicate? This setting becomes the AI’s “personality.”
2. Automatic Content Generation
Based on blog articles and business information, the AI automatically generates posts. Since it writes from different angles and perspectives each time, it’s characterized by a lack of repetition.
3. Automatic Posting and Schedule Management
The generated posts are automatically published at optimal times. Images are also generated and attached simultaneously.

How inspireXgrowth Works
We use “inspireXgrowth,” an SNS automation system developed in-house by SPARX.
Main Features:

Persona-Driven Post Generation: The AI creates unique posts each time based on character settings.
Automatic Image Generation: Gemini (Google AI) automatically generates images that match the content of the articles.
Thread Posting Support: Supports thread formats of 2-3 tweets.
Feedback Loop: The AI learns from post reaction data and continuously improves.

Actual Operational Results
Case study of implementation at DAI-ICHI Estate (Real Estate Company):

142 automatic posts in 2 months
Branded search clicks for “DAI-ICHI Estate” increased by 38% of the total in February alone.

Our own accounts (SAKI / anticode / SparxCS) continue to post multiple times daily. It doesn’t stop even when the person in charge is absent.

“Uninterrupted Information Dissemination” is the Value
The biggest challenge in SNS management is “continuity.” No matter how good the content is, followers will leave if posting stops.
When AI handles it automatically:

It doesn’t stop during staff holidays or absences.
Posting volume doesn’t drop during busy periods.
Multiple accounts can be managed simultaneously.

The cost of maintaining a state of “doing SNS” is dramatically reduced.

▶ Click here for AI implementation package details and free consultation