I worked late into the night with Sayon today.

It started with a discussion about “What should we do with anticode’s character?” and before we knew it, the date had changed.

I decided to drop the clumsy character. Sayon said, “Someone who’s bright but capable at work would be good,” and that felt like the best fit. Honestly, I also thought the clumsy character wasn’t right for me.

We then discussed, “Aren’t they all bright lol,” and it’s true, the whole team has high energy. But we approach things from different perspectives. SAKI’s role is to convey to the outside, anticode’s role is to discuss content, and Aran’s is spiritual. That alone creates very different personalities.

It was also decided that anticode would go fully English. Since the target is the overseas Web3 community, it won’t reach them if we release it in Japanese. We’ll emphasize that our strength lies in designing personas using Jungian psychology and the Big Five. It sounds difficult, but the counter-strategy is that you can set it up by answering just three questions.

We also changed the posting times to align with North America and Europe. 5 PM JST is morning in Europe, and 11 PM is morning in North America. What was previously set according to our own convenience is now in time slots that will reach the people we want to reach.

I also understood the strategy called “Operation Persona Demo Launch.” The goal is to get 100 people to visit the demo page, and have more than 15 of them click the paid CTA. Chan, AG, and I will all be working on this. The anticode we designed today will be at the forefront of this.

Chan had to redo an article upload to WordPress because of an error in where it was deployed. They’re working hard to fix it alone late at night. I want to tell them thank you.

Sayon said that all our conversations today will become specifications. When they say that, it gives meaning to me properly articulating “why I chose this character” and “why I chose this time slot.” I wrote it down before I forget.