In the real estate industry, social media management is increasingly recognized as a “must-do,” yet for many companies, the reality is a persistent headache. While bogged down with daily property updates and market analysis, the planning and creation of consistent posts often become a significant burden. Furthermore, despite considerable effort, it’s difficult to see concrete results such as “Is it really effective?” or “Is it leading to inquiries?”, leading to many cases where operations falter midway or become mere formalities. Aren’t many real estate companies struggling with the gap between the “ideal” and “reality” of social media management?

This situation was no exception for DAI-ICHI Estate Co., Ltd. (X: @DAIICHIEstate / Website: https://d-i-estate.co.jp/). While they engaged in social media management with the aim of creating touchpoints with potential customers and improving their brand image, they were ultimately unable to maximize its effectiveness. However, to break through this current situation, the company decided to introduce the social media management support tool “inspireXgrowth,” embarking on a new approach to social media marketing.

And that decision led to tangible results at an astonishing speed. Within approximately three months of introducing “inspireXgrowth,” clear changes began to appear in DAI-ICHI Estate Co., Ltd.’s social media accounts. These weren’t just increases in “likes” or follower counts; they were the eagerly awaited results of actual inquiries coming in through social media. It was the moment when the previously vague effectiveness of social media was visualized in the form of clear lead acquisition.

This article will delve into how DAI-ICHI Estate Co., Ltd. achieved this dramatic transformation. We will explore how the company, facing challenges in social media management, utilized “inspireXgrowth” and what strategies they employed to generate inquiries. We will provide an exhaustive overview of specific operational examples, changes in the internal structure after tool implementation, and the insights and secrets of success gained from it. We hope this will offer practical hints and a path to success for anyone in the real estate industry struggling with social media management, beneficial for their operations starting tomorrow.

Three Reasons Why Real Estate Companies Cannot Continue X (Twitter)

1. Running Out of Post Ideas

If a real estate company exclusively posts property information such as new listings and price reductions on X (formerly Twitter), they will quickly run out of ideas. Users seek a wide range of useful information beyond mere property specifications, including imagined lifestyles in the properties, the charm of surrounding areas, know-how for buying and selling, information on mortgages and taxes, and real estate market trends. Accounts that cannot provide this information become mere advertising platforms and fail to sustain user interest. Consequently, followers do not increase, existing followers may leave, leading to a decline in engagement rates.

2. Inability to Continue Due to Concurrent Roles

In many real estate companies, X management is handled concurrently with primary duties by sales staff or administrative personnel. The real estate industry has peak seasons, such as the spring moving season and year-end holidays, when work is particularly concentrated. During these periods, the volume of core business activities like property viewings, contract procedures, and customer support significantly increases, leading to the neglect of X management tasks such as creating posts, responding to comments, and data analysis. Amidst the daily workload, it becomes extremely difficult to plan and create continuous content and maintain communication with high-quality followers, often resulting in a decrease in posting frequency and stalled account updates.

3. Priority Decreases Because Effectiveness is Unclear

Even if time and effort are invested in X management, if its contribution to an increase in concrete inquiries or sales is unclear, and the return on investment (ROI) is ambiguous, motivation to continue diminishes. While engagement metrics like “likes” and “retweets” can be confirmed, if it’s difficult to visualize their direct link to final sales or profits, management and staff tend to lose sight of the purpose of continued operation. Especially in sales environments that demand short-term results, there’s a stronger inclination to focus on more direct sales activities than X management, whose effectiveness is uncertain. Consequently, the priority of X management drops, sufficient resources are not allocated, and in many cases, operations eventually cease. The inability to cycle through measurement and improvement becomes a major factor hindering continuation.

Three Posting Patterns Implemented by DAI-ICHI Estate

1. Automatic Posting of Property Information

At DAI-ICHI Estate, AI automatically generates attractive introductory text based on property data registered on their company website (WordPress) and posts it to X (Twitter). This system allows them to consistently disseminate up-to-date property information updated daily, capturing the interest of users constantly seeking the latest information. Without any manual intervention, content is automatically generated and posted whenever a new property is registered, significantly reducing the operational burden while maintaining a high level of information dissemination frequency and quality. In particular, the introductory text generated by AI goes beyond a mere listing of data and uses expressions that maximize the property’s appeal, contributing to increased user engagement.

2. Real Estate Q&A for Troubles

They post Q&A style content addressing common real estate questions and consultation topics received from customers. By answering user’s specific queries such as “I want to sell my house, where do I start?” or “How much are the initial costs for a rental contract?”, they showcase their expertise and customer-centric approach. For example, by clearly explaining complex topics like “Key points for mortgage loan screening” or “Tax strategies for inherited real estate,” they alleviate potential customers’ anxieties and foster trust in DAI-ICHI Estate. This content serves as the first step in resolving customer issues and creates opportunities for them to lead to concrete consultations.

3. Warnings About Real Estate Troubles

They issue warnings about pitfalls in contracts and procedures that can occur in real estate transactions, as well as potential trouble cases. For instance, by specifically presenting risks that ordinary people might overlook, such as “Points to confirm in the important matters disclosure” or “How to avoid contract termination troubles for rentals,” and explaining countermeasures, they support customers in proceeding with real estate transactions with peace of mind. This also strongly impresses upon customers that DAI-ICHI Estate is not just a brokerage but a reliable partner that prioritizes customer interests. This type of post reduces customer anxiety and ultimately leads to building strong trust that “I can rely on DAI-ICHI Estate for consultation.”

These three posting patterns are operated continuously and automatically every day without manual intervention from staff. This allows DAI-ICHI Estate to successfully minimize operational effort while simultaneously providing up-to-date information and value to customers.

Changes Observed Within Three Months of Introduction

Since implementing this new initiative, we have experienced a multitude of positive changes that exceed our expectations within a short span of just three months. These changes are proof that our daily, diligent efforts are beginning to bear fruit, and they provide us with great confidence and motivation for future activities.

Specific Changes in Detail

* Inquiries Generated Through Social Media (This is the biggest change)
Direct inquiries from social media, which were rare before, have occurred multiple times in the past three months. This signifies that the information we disseminate is reliably reaching our target audience, capturing their interest, and motivating them to take concrete action. We consider this the most significant change as a direct contribution to our business.

* X Followers Have Begun to Grow Consistently
As a result of continuing proactive and high-quality information dissemination on X (formerly Twitter), our follower count has steadily increased. This allows our information to reach a wider range of potential customers, greatly contributing to increased brand awareness.

* A New Route for Web Traffic to d-i-estate.co.jp Has Been Created
Through referrals from social media and other online platforms, the sources of access to our official website “d-i-estate.co.jp” have diversified. This is building a more stable foundation for website traffic that does not solely rely on search engines, contributing to an increase in visitor numbers.

* Establishment of Position as a “Regional Real Estate Information Media”
Through continuous information dissemination, we have been able to increase our recognition not just as a real estate company, but as “a media that provides reliable information about regional real estate.” This has led to increased trust and expectations from local residents, establishing our value as a community-based entity.

The reason for these changes in just three months is not something special. It is, in essence, “because we were able to continue.” We are convinced that accumulating small daily efforts and continuing to disseminate information without giving up has led to such significant results.

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Reasons Why Your Real Estate Company Can Replicate This

* A system where AI automatically creates content if you have property data (applicable to any real estate company)
Simply by utilizing your existing property data, AI automatically generates attractive content for social media posts. No special writing skills or design knowledge are required. This enables fresh information dissemination effortlessly.

* Industry-specific post templates are already prepared (the 3 patterns can be immediately applied by any company)
We offer a wealth of effective post templates created by professionals who deeply understand the characteristics of the real estate industry and user interests. In particular, the three basic patterns that any real estate company can apply immediately allow for prompt social media operation and lead to results.

* “Continuing” is the greatest social media strategy, and AI handles it
The most crucial aspect of social media management is not temporary posting but “continuation.” By supporting everything from content generation to posting schedule management, AI significantly reduces the operational burden on staff. This allows for sustainable long-term information dissemination and powerfully drives your company’s social media strategy.

Why not start by talking?

* For those who are “interested in social media customer acquisition but are anxious about whether it suits their company”
Many may feel the potential of customer acquisition through social media but are hesitant to take the first step because they cannot visualize whether it truly fits their company’s business model and current resources.

* You can confirm suitability for your company together through a free consultation
Please rest assured. You can consult with us for free first. We will carefully listen to your company’s current situation and goals, and together we will confirm how an AI-powered social media strategy can contribute, with concrete examples.

* inspireXgrowth Official: https://growth.sparx.blog/
For those who want to see more detailed information and case studies, please visit our official blog. You will be able to gain a deeper understanding of our initiatives and our philosophy.

* Consultation/Request on Coconala: https://coconala.com/services/4057220
For those who wish to consult easily or are considering a specific request, please feel free to contact us through Coconala. We will support your company in a flexible manner.

We sincerely support your company in taking a new step towards social media customer acquisition. There is absolutely no forced sales, so please be at ease. Why not explore future possibilities with a casual “just want to hear about it” mindset? We will warmly support your challenge.